Product
Employers
Career Fair Follow-Up and Event Recruiting Tools
In this edition of Product Spotlight, we're highlighting recent updates designed to help recruiting teams work more efficiently before, during, and after career fairs and events.
Ask any experienced recruiter what determines whether a career fair or event was successful, and they probably won't start by talking about attendance.
They'll talk about what happened afterward.
Did the team remember who stood out? Did the right candidates receive timely follow-up? Did everyone leave the event with the same understanding of who deserved another conversation?
The event itself is only one part of successful campus recruiting. The real work begins once the conversations are over.
This month’s updates help teams capture better candidate context, improve follow-up, and reduce the manual work that can slow recruiting teams down.
Together, these updates help reduce friction before, during, and after events, so teams can spend less time piecing together information and more time building relationships with qualified candidates.
A great conversation can be difficult to recreate a few days later.
By the end of a busy event, recruiters have spoken with dozens, sometimes hundreds, of students. Even detailed notes can miss what made one candidate stand out over another.
Now, recruiters can mark interest in a candidate and add notes on the spot, and also export that information once the fair is over. That makes it easier to follow up with the right people quickly, with the context your team needs to personalize the next step. You can also send tailored follow-up messages based on the level of interest in a candidate.
And because notes can be reviewed and exported, the whole team can work from the same information instead of relying on what one person remembers after a long day of conversations.
The result is faster follow-up, better team alignment, and fewer promising candidates slipping through the cracks. It also helps your team reach out while the conversation is still fresh in the student's mind.
Every fair you skip because of travel time or budget is a missed opportunity to get your brand out there. But digging through event details to figure out whether a fair is virtual or in-person takes time most recruiters just don’t have.
Career fairs now include a virtual event indicator, along with a filter that lets teams quickly narrow the list by format. That makes it easier to identify the fairs that fit your recruiting strategy and build visibility with more schools.
Promoting an event should not require a manual search or extra coordination with career centers. With one-click campaigns in 12twenty’s event management solution, recommended filters are automatically applied to help you reach up to 500 highly engaged candidates with a relevant email message.
It is a faster way to build awareness for your events, connect with students who are more likely to engage, and keep your recruiting outreach moving.
Great recruiting isn't just about having more conversations. It's about turning the right conversations into action.
Whether that's capturing meaningful candidate context, improving collaboration after an event, or simplifying planning, each of these updates is designed to help recruiting teams spend less time managing recruiting logistics and more time building relationships with qualified candidates.
Because the best recruiting teams don't just work harder after a career fair. They work smarter.
Yes. Notes in 12twenty can be reviewed and modified by other recruiters on your team. Once exported, your team can also access those notes alongside the candidates you prioritized
No. You can add notes and mark interest throughout the career fair, then export everything once you're done, whether that's mid-event or after it wraps.
Yes. The virtual indicator and filter are visible before you register, so you can decide which fairs match your team's format before committing.
Yes. One-click campaigns help employers promote events by automatically applying recommended filters and allowing teams to reach up to 500 highly engaged candidates with a relevant message.
Already a 12twenty customer? Contact your Account Manager to learn more about these updates and what’s on the roadmap.
Not yet a 12twenty partner? Request a demo to see how 12twenty helps employers streamline career fair recruiting, strengthen collaboration, and build stronger campus recruiting programs.
