for Universities

Data Driven Success: Navigating College ROI


Navigating College ROI

How Georgia Tech and 12twenty Partners are Transforming the Conversation

College enrollment is down. The cost of education is up. Job market uncertainties raise post-graduation concerns. Now more than ever, universities need to show the value they offer students and their families. So how should institutions communicate this return on investment (ROI) effectively? 

Real World Example: Georgia Tech

Georgia Tech’s Scheller College of Business is reshaping our understanding of college ROI with 12twenty's tools. For instance, 96% of graduates secure employment within three months of graduation, showcasing the value of an MBA from Scheller. But their efforts go beyond statistics.

Georgia Tech has taken its data a step further by creating a comprehensive marketing brochure. It features employment statistics, alumni success stories, and the profound impact of Georgia Tech's education on graduates' careers.

For students and families weighing their college options, Georgia Tech provides invaluable insights into opportunities after graduation. By sharing success stories supported by concrete data, they are paving the way for a brighter future in higher education.

of 2022 MBA graduates employed by September of the same year

Here's how Georgia Tech and other 12twenty partners are transforming the conversation:

Data-Centered Approaches to Proving ROI

1. Alumni Success Metrics:

  1. Colleges track alumni success in areas like job titles, salary growth, and career advancements. This demonstrates the real-world impact of their education and the outcomes students can achieve. By showcasing the achievements of their alumni, colleges can communicate the quality of education they provide. They can also ensure students are equipped for success in the workforce.

2. Salary Data:

  1. Alumni success metrics offer tangible outcomes of a college education. From median salaries to career advancements, this data provides valuable insights into the long-term impact of a degree.

3. Cutting-edge Research and Innovation:

  1. Universities that prioritize research and innovation show a commitment to staying at the forefront of their fields. Georgia Tech, for example, is renowned for its groundbreaking research in engineering, technology, and business. The university's investment in cutting-edge projects improves the educational experience. In turn, these programs attract top-tier faculty and students. 

4. Job Placement Data:

  1. Colleges track and analyze where graduates are employed. This shows their commitment to their student’s level of preparation for the workforce. Additionally, job placement data helps colleges identify areas for improvement in their career development programs.

5. Geographic Data:

  1. By tracking the journeys of all students—whether they're from around the corner or around the world—the university gains insights that shape its global impact over time. This helps ensure programs remain relevant and effective in a constantly changing world.
"Scheller takes student engagement and learning very seriously, and it enables students to become well-rounded individuals who stand out among other top elite MBA candidates.” - Youngtak Lee, MBA ‘22

12twenty's Role in Proving College ROI

At 12twenty, we help universities gather and understand data. We aim to help show the value of a college education. With our data tools, colleges can see how well alumni do after graduation, how much they earn, and how easily they find jobs. This information doesn't just show the quality of an institution—it also helps future students and families make more informed decisions.

If you're curious about how our data tools can help communicate the ROI of your institution, click here to schedule a conversation with the 12twenty Team.