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Standing with Southern California: Ways to Support Wildfire Relief
As wildfires impact Southern California, discover how to make a difference. Support vetted organizations bringing vital relief to those affected.
The wildfires in Los Angeles have deeply affected our community, with over 180,000 people evacuated as of today, January 10. The need for support has never been greater.
As a company built by the beach in Santa Monica, this region is more than our starting point—it’s a part of who we are. Supporting this community during times of need is essential, and we believe in the strength and resilience that define Southern California.
During disasters like these, Laurie Styron, CEO of CharityWatch, advises donors to carefully consider where to give: “It’s best to donate to a highly efficient and experienced charity versus to an individual crowdfunding campaign. Charities are better equipped to distribute aid equitably to everyone who needs help.”
To assist you in making an informed decision, here's a a list of trusted organizations providing immediate support to wildfire-affected communities, vetted by Michael Thatcher, CEO of Charity Navigator:
California Community Foundation
Center for Disaster Philanthropy
Core (Community Organized Relief Effort)
Entertainment Industry Foundation
Global Empowerment Mission Inc.
Los Angeles County Animal Care Foundation
Los Angeles Fire Department Foundation
Los Angeles Regional Food Bank
Ventura County Community Foundation
When donating, take the time to research and ensure your contributions are going to organizations actively providing aid on the ground.
Southern California is resilient, and together, we can help communities recover and rebuild. To everyone affected: we’re with you and holding hope for brighter days ahead.
CNBC’, “California wildfire relief: Where to give”.
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