How F. Schumacher & Co. Transformed Campus Recruiting
Learn how this luxury textile company has shifted its focus to quality over quantity in their recruitment efforts.August 23, 2024
4 min read
F. Schumacher & Co., a rapidly expanding textile company, faced significant challenges in campus recruiting. The company needed a strategic approach to fill niche design roles and essential MBA positions in finance, marketing, and operations.
Lack of Strategic Direction: F. Schumacher & Co. required a clear strategy to navigate the complexities of campus recruiting, particularly for specialized roles.
Difficulty Filling Niche Roles: The highly specialized nature of the company’s positions made it challenging to find candidates with the appropriate skills.
Limited Access to Target Schools: Establishing relationships with top design schools and MBA programs proved difficult, restricting access to qualified candidates.
F. Schumacher & Co. has shifted its focus to quality over quantity in their recruitment efforts. This strategic refinement now consistently attracts top-tier candidates who precisely match their specialized needs. The changes implemented through 12twenty’s Hiring Cloud have been crucial to this success:
Posting Flexibility: The ability to post as many jobs as needed allowed them to reach a broad range of potential candidates.
Targeted Role Promotion: Promoted their 20 most critical roles, ensuring they caught the attention of the right audiences.
Access to a Larger Talent Pool: Expanded their reach to include candidates who weren’t actively job hunting but were a perfect fit for specialized roles.
Collaborative Hiring Process: Enabled multiple team members to efficiently manage recruiting efforts together, making the process smoother and more effective.
Streamlined Recruitment: Simplified the hiring process by aligning it with academic schedules, which allowed for better planning and execution.
The shift in F. Schumacher & Co.’s recruiting strategy yielded remarkable outcomes. By focusing on quality and strategically promoting their most critical roles, the company significantly enhanced its ability to attract and engage top-tier talent. The results are clear:
2250% increase in year-over-year profile views, demonstrating a surge in interest from potential candidates.
601.8% boost in promoted post views, ensuring their most critical roles reached the right audience.
387% rise in applications, reflecting higher engagement from qualified applicants.
363.5% growth in job posting views, leading to greater visibility for all open positions.
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