How a Fortune 500 Company Transformed Campus Recruiting
Learn how this luxury textile company has shifted its focus to quality over quantity in their recruitment efforts.August 23, 2024
4 min read
A rapidly expanding Fortune 500 textile company faced significant challenges in campus recruiting. The company needed a strategic approach to fill niche design roles and essential MBA positions in finance, marketing, and operations.
Lack of Strategic Direction: Required a clear strategy to navigate the complexities of campus recruiting, particularly for specialized roles.
Difficulty Filling Niche Roles: The highly specialized nature of the company’s positions made it challenging to find candidates with the appropriate skills.
Limited Access to Target Schools: Establishing relationships with top design schools and MBA programs proved difficult, restricting access to qualified candidates.
The company shifted its focus to quality over quantity in their recruitment efforts. This strategic refinement now consistently attracts top-tier candidates who precisely match their specialized needs. The changes implemented through 12twenty’s Hiring Cloud have been crucial to this success:
Posting Flexibility: The ability to post as many jobs as needed allowed them to reach a broad range of potential candidates.
Targeted Role Promotion: Promoted their 20 most critical roles, ensuring they caught the attention of the right audiences.
Access to a Larger Talent Pool: Expanded their reach to include candidates who weren’t actively job hunting but were a perfect fit for specialized roles.
Collaborative Hiring Process: Enabled multiple team members to efficiently manage recruiting efforts together, making the process smoother and more effective.
Streamlined Recruitment: Simplified the hiring process by aligning it with academic schedules, which allowed for better planning and execution.
The shift in the company's recruiting strategy yielded remarkable outcomes. By focusing on quality and strategically promoting their most critical roles, the company significantly enhanced its ability to attract and engage top-tier talent. The results are clear:
2250% increase in year-over-year profile views, demonstrating a surge in interest from potential candidates.
601.8% boost in promoted post views, ensuring their most critical roles reached the right audience.
387% rise in applications, reflecting higher engagement from qualified applicants.
363.5% growth in job posting views, leading to greater visibility for all open positions.
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