Rice University Enhances Career Services with Strategic Data and Engagement Solutions

“The 12twenty team has provided excellent support and guidance to the Rice team during our first year on the platform. We know about site updates, best practices, and who to contact when we have questions. We receive quick, tailored support from 12twenty and feel our suggestions for improving the site are meaningful to the product team.”

Camille ElmoreAssociate Director, Employer Engagement and Data Management, Rice University

Rice University sought to enhance their career services by improving data accuracy, increasing student engagement, and streamlining their internal processes. By partnering with 12twenty and leveraging its robust platform, Rice University achieved significant gains in these areas, resulting in a more efficient and effective career services operation.

Challenges

Improving Data Accuracy

Rice University needed to elevate their knowledge rate from an already high 95% to ensure even more precise and actionable insights.

Boosting Student Engagement

The university aimed to increase attendance at career events and appointments, particularly among first-year undergraduates.

Streamlining Internal Processes

The team required tools that would simplify data access and reporting, making it easier to respond to ad-hoc requests and analyze appointment trends.

The Solution

Rice University leveraged the full capabilities of 12twenty’s Career Cloud to address their challenges and enhance their career services:

Activity Stream: Centralized access to employer meeting notes, allowing the team to efficiently filter and retrieve information, streamlining workflows and improving accuracy.

Appointment Analytics: Provided the team with user-friendly insights into appointment data, enabling everyone to analyze trends without needing custom reports expertise, leading to more informed decisions.

Dashboards: Allowed the creation of visually engaging, branded reports in minutes. This feature empowered university leaders to quickly respond to ad-hoc questions about student outcomes and engagement data, improving decision-making and communication.

Key Results

The strategic use of 12twenty’s Career Cloud tools led to significant improvements in Rice's career services outcomes:

Knowledge Rate Improvement: The university’s knowledge rate increased from 95% to 97%, with an impressive 17% boost in salary knowledge rate, ensuring more accurate and actionable data.

Enhanced Student Engagement: The university saw a 16% overall increase in appointments, including a remarkable 60% rise in bookings by first-year undergraduate students, reflecting greater student participation.

Increased Efficiency: Reporting and data visualization processes became more efficient, enabling the team to respond quickly to leadership inquiries and reducing the time spent on manual data handling.

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