“Like Upgrading from a Blackberry to an iPhone” – How Syracuse Law Advanced Career Services

Learn how this small team improved efficiency, boosted student opportunities, and set a new standard for legal career services in just two months.
January 29, 2025
5 min read
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Syracuse University College of Law has long been recognized for its innovative approach to legal education, offering hands-on experiential learning, nationally recognized externships, and the first fully ABA-accredited online Juris Doctor (JD) program in the country. However, their career services team faced operational challenges that made it difficult to provide the level of support students and employers needed.

With 800 students relying on career services and a small but dedicated team, Syracuse Law needed a modern career management platform to streamline operations, improve student engagement, and strengthen employer connections. Their solution? 12twenty’s Career Cloud—a platform designed to simplify career services and drive real results.

The Challenge – Outdated Systems Slowing Career Services

Before switching to 12twenty’s Career Cloud, Syracuse Law’s career services team faced several operational challenges:

  • An outdated CRM made it difficult to track student data and employer relationships.
  • Job postings required unnecessary administrative steps, limiting employer engagement.
  • Career fairs and externships were managed manually, creating inefficiencies.
  • Students lacked a centralized hub for accessing career resources.

For a team of five managing 800 students, these limitations made it difficult to provide seamless, high-quality career services.

The Solution – Syracuse Law Adopts 12twenty’s Career Cloud

Syracuse Law chose 12twenty’s Career Cloud to modernize and streamline their career services operations. Within just two months, they fully implemented the platform—launching it in time for their Fall On-Campus Interview (OCI) program.

Key 12twenty Features That Made an Impact:

  • Experiential Learning Module – Simplified externship tracking, reducing paperwork and improving employer relationships.
  • Job Board – Allowed employers to post jobs directly, increasing accessibility for students while saving the career services team time.
  • Event Management – Streamlined career fairs, employer networking events, and student engagement, reducing manual coordination.
  • Data Tracking and Reporting – Provided real-time employment insights to help career services make informed decisions.
  • Centralized Career Resource Library – Gave students 24/7 access to key career-related materials.

Stronger Employer Engagement and Record-High Participation

With 12twenty’s Career Cloud, Syracuse Law’s Fall OCI program ran more smoothly than ever.

  • Employer registration, student applications, and interview scheduling became fully streamlined.
  • OCI participation reached record numbers, with more employers connecting with students.
  • The experiential learning module allowed for automated externship tracking, reducing administrative burden and strengthening employer relationships.

Students gather for Syracuse University's Law Expo, exploring opportunities and networking with top legal professionals!

Expanding the Use of 12twenty for Future Growth

Syracuse Law is continuing to expand its use of 12twenty’s Career Cloud by integrating additional features, such as the Career Fair and In-App Video modules, to support virtual events and employer engagement.

With a new dean focused on data-driven decision-making, the school is also eager to leverage 12twenty’s robust reporting tools to track employment trends and present real-time insights to stakeholders.

Advice From Syracuse Law to Other Institutions

  • Stay in close contact with the 12twenty team for ongoing support and platform optimization.
  • Engage with peer institutions to share best practices.
  • Attend 12twenty events to stay ahead of industry trends.
  • Use automation tools to improve team efficiency and enhance student engagement.

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